A study by Ford indicates that market potential for digital advertising is growing. FordDirect, created to aid Ford dealerships maintain a web presence and maximize the potential of digital marketing, conducted a study in December 2013 analyzing the attitudes and reaction of 1,100 vehicle owners. The results indicate that Millennials are more likely to search dealer promotions than other age groups, more consumers are going mobile, and that almost half are likely to click a digital ad.

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Consumers are Paying More Attention to Advertising in the Digital Space … – Sacramento Bee