When it comes to advertising, many will agree it’s a big waste of money but some of these tactics really work. In essence, any company that wants to be successful must have a good advertising base. Through content, media and people. Going from a “Me Economy” to an “Econo-Me” market that suggests there is a more psychological way to marketing.

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Marketing in the Modern Attention Econo-me, 9 M-words Modern CMOs Should … – Huffington Post