B2C marketers may want to take note of a new trend emerging. B2B marketers have started to adopt some truly innovative new automation techniques that will prove to be influential. Most of these revolve around the way that leads are typically and developed. Business leaders have long understood the importance of leads, but now they will have an effective strategy to handle this process.

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B2B Marketing Automation Teaches B2C Marketers a New Trick – ClickZ