Yogurt giant Activia is rebranding itself for the new year, dropping its long relationship with spokesperson Jamie Lee Curtis. At the helm of the new appearance will be boxer Laia Ali, singer Reba McEntire, and host of The Doctors, Dr. Travis Stork. The new ad push will feature a new tagline, slogan, and Twitter feed.

Read the full article here:
New Campaign Markets Activia to Wider Audience – New York Times