This offering suggests a difference in the appropriate age groups for viewing a movie and for buying the toys related to the movies. It discusses that for some, PG-13 movies and the toys target a younger age group like 6 year olds for whom the movie is actually inappropriate.One suggestion is to make versions of the movie targeting both age groups. I would think this infeasible. Or targeting the movie for the toy appropriate G age group, making up for lost ticket sales with increased toy sales. Again probably infeasible at least for the movie industry side of the relationship.

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Movies, toys and marketing – Frederick News Post (subscription)