In 2014 it is predicted that “smarter” machines and computer systems could have a very large and possibly very positive effect on the market. Bigger and better systems mean that more data can be used for a wide variety of things that were not available in the past year. This appraoch is predicted to be a positive impact based on the new advances in computer technology.

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Expert Marketing Predictions: Is 2014 the Year of Personalization? – Huffington Post