Gain insight into content marketing into eight critical points: Get to Know Your Audience, Tie in Buying Cycle, Audit Your Content Assets, SWOT, Plan Your Content, Social Sharing and Distribution, Ads and Retargeting, Measurement and Attribution. Each of these points is based on the best practices derived from OMI’s Content Marketing Program, the Blueprint for Content Marketing Guide, and content from over 50 marketing classes.

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The Blueprint for a Real Content Marketing Plan – ClickZ