The value of viral advertising is a major cash cow if the right corporation can align themselves with a smart advertising and marketing firm. The latest generation of advertising is going to been driven by a market that wants to buy into a lifestyle. When the product you sell can tie into the persons lifestyle and speak to the consumers general opinion of themselves, you will see money rush on it. 70% of consumers report that they would trust the words of their friends—peer marketing over an adverisement (10%)—that just goes to show, sell a cool life.

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What’s the Value of Viral Advertising? – Motley Fool