Businesses need to expect the most from their marketing team, and by most, that means more than simply the look of the promotional materials they design … but, to invite in customers without spending too much especially when in creating and placing them. A great marketing team has to have the business’s image and outlook at heart, as much as the owners do. Specialists need to be the absolute experts in their specialized areas, while others need to be aware of how marketing toward these special markets, through specialized media work, together, promoting consistancy and appearing well-organized, to all potential customers.

Read the full article here:
INSIGHT: Set great expectations for your marketing team – Sioux Falls Argus Leader