An advertising firm named Sharethrough is getting content posted on websites sponsored by brand names. Although the sponsored content is getting views and interest it doesn’t not bring about much social action. The article than questions the future of brands investing into social publishers when social content cannot procure many shares or likes. If content cannot produce shares and likes what’s the point of sponsoring it right?

Read the full article here:
Tech: Native Advertising Wasn’t Real… – Adweek