Given the inundation of advertising during the holiday season, several companies are taking a new tack: creating short films that don’t contain a sales pitch but simply tell a story. These films may not even have a relation to a product but merely sponsored by a company. This move toward longer form content is attracting notable filmmakers like Werner Herzog and will only continue to grow.

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Canine Christmas? Surfin’ Santas? Extreme carolers? New trend in advertising … – Plain Dealer