The movie industry has standard ways to market a new release; movie trailers, posters and interview are all conventional. What many don’t know is that online campaigns can grab just as much attention if not more viewers to the big screen. Movies like The Blair Witch Project, After Earth and Cloverfield all had online presences to draw people in. District 9 and The Amazing Spider-Man 2 also took the lead in viral campaigns, many of which revolved around a website.

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9 Movies That Made More Sense if You Followed the Viral Marketing – io9