With the release of the new album by Beyoncé, many fans have been getting interested in what the singer has to offer. This latest release came as a bit of a surprise, since the singer had not talked about it. This album was unique, since many people have noted that it was not accompanied by a large scale advertising campaign. But this surprise release proved to be very popular with her fans, who were curious to see what it contained.

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For Beyonce, No Marketing Was the Right Marketing – TheStreet.com