Though Anchorman 2 is highly anticipated, it may be suffering from some overexposure. There have been quite a few new ad campaigns issued to support the movie. It has been tied in to television ads, car commercials and even a new line of ice cream. But this could actually be detracting from the overall value of the movie, and potentially hurting the film before it has even been released.

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How non-stop marketing killed my buzz for Anchorman 2 – The Week Magazine