Social media has made advertising a lot easier for companies. Producing more “Likes” on their Facebook page will bring in more customers right? Wrong. Only about 1.5 percent of those who “Like” your page will even return to your page. Worse still is that those who see your page will never see your daily posts on their newsfeed. Understanding how measure your followers is just as important as who is viewing your content.

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B2B Marketing: Measure What Matters – Huffington Post