Though Beyoncé’s new album is proving to be a hit success, it did utilize some interesting new marketing techniques. The star was able to keep the production of the album a secret until the last minute. This took the music world by surprise, who were not expecting her to release a new album so recently. This also drew in an immediate burst of interest in what was available through this type of album on her site as well.

Read the full article here:
Beyoncé’s surprise release a stroke of marketing genius – Boston Globe