Though mobile marketing has been a new feature for many businesses, it will be important for people to track down the different options at their disposal. Some companies may not have experience when it comes time to mobile marketing. There are a few different features that can be integrated using this type of strategy. It will be up to marketers to adapt to some of the changes that people have opted to make using this technique.

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White Paper: Murray Newlands on Mobile Marketing Strategy – Search Engine Journal