Will Ferrell from the movie Anchorman 2 recently stepped in as the anchorman for a newscast on KXMB-TV in Bismark, North Dakota. This was to promote the upcoming movie Anchorman 2 and was said to be an ingenuous way to promote a movie. In all 70 spots were shot for promoting the movie.

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‘Anchorman 2’ marketing campaign: genius or overexposure? – Marketplace.org