Photographers and marketers often use a “detail shot” to add interest to their overall marketing strategy. For example, in a real estate ad, the detail shot may focus on a small feature element in a room. This feature may convey an emotional point of view, such as playfulness, or seriousness, that would not be evident in an overall view of the entire room.

Read the full article here:
The ‘detail shot’ in advertising and marketing – Santa Fe New Mexican.com