Samsung spends more on advertisement and promotion compared to other top companies. Some people question the effectiveness of Samsung’s market strategy and how it relates to their brand. Samsung devotes a large chunk of its revenue on advertisement because it lacks a specific identity due to the wide range of products that the company offers such as smart phones and washers. Overall, Samsung’s marketing goal is to show the world that is products are cutting edge and that is a leader and not a follower.

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Why Samsung’s $14 billion marketing budget is not paying off