Learn about the attempts made by Twitter to expand their ad sales this holiday season. Recently Twitter has hired J.J. Hirschle from Google to expand Twitter’s ad revenue. The problems that Hirshle is facing however is that 80% of retailers expect that social media will have little to no impact on holiday revenue. In fact most retailers turn to Facebook and Pinterest for their use of pictures but turn to Twitter for customer support purposes. While Facebook has been in the business of online advertisement and has grown in that field Twitter it seems it trying to squeeze it’s way into the market by assuring retailers that promoted posts will make their way into peoples’ message streams and that holiday shopping conversations on the site have increased 30% from 2011-2012.

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Twitter tries to gain edge in holiday marketing – San Francisco Chronicle