The Federal trade Commission could be of great service to American business, especially online, if they would straighten out and clarify their guidelines. As online advertising moves beyond banners into what is called “native advertising,” where the ads are meant to blend in with the look and feel of a site. The problem is the FTC needs to help clarify what the difference between “content” and “advertising” are, and who is responsible for the maintenance and what labeling this content must have to protect the consumer from misleading information.

Read the full article here:
How the FTC Can Solve Native Advertising’s Identity Crisis – AdAge.com