Backblaze, an internet startup for protecting data, made many mistakes in marketing, as they readily admit. They tried everything from Ellen to Twitter to gain consumer attention, but had a challenge. The more they spent, the less it seemed to do. To the companies surprise, several low cost and no cost methods worked the best. Blogging, SEO, adwords, good old public relations and a few other things did far more than glamor and glitz ever accomplished, and even in less time than they ever expected.

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One Startup Tried Every Marketing Ploy From ‘Ellen’ To Twitter: Here’s What … – Forbes