Facebook’s Custom Audience feature is growing. The service allows business to target marketing efforts towards existing customers. With a member base of 1 billion people, Facebook is always looking for new ways to attract advertisers. Facebook advertising allows marketers to target a specific audience by age, gender, or even time zone. By knowing who the target audience is, marketers can focus efforts and make their campaigns cost efficient and effective.

Read the full article here:
Facebook Driving Retailers to Advertising Tools Ahead of Holiday – Bloomberg