Companies can trim their marketing budgets if they rely less on the analytics and case studies and more on proven solutions. While governance loves the accountability of statistics, they are costly to gather and analyze. Often the growing rift between IT and marketing budgets leave few resources for face to face experiences that engage customers personally. As companies are willing to invest more they need to realize that predictive analytics are as yet unproven strategies.

Read the full article here:
Cash, Lies and ROI, Redux: 3 Signs Your Marketing Budget Is A Flight Risk – Huffington Post