The purpose of marketing encompasses a voice to get strategies to the ears of the policy makers. There is a misunderstanding about “marketing” because it is often not addressed to the right genre. Marketing should be participant driven and the data should be disseminated rapidly. Research regarding the participants in marketing strategies is becoming a valuable component of studying marketing. More emphasis needs to be place on the participants in the marketing strategies instead of the technological communication used to transmit advertising data in glossy products.

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Marketing: still the dirty word of development? – The Guardian