Marketing automation is an effective way to grow revenue faster. At its heart is the ability to save time and money in marketing, but it also generates more quality sales-ready leads and provides a means to accurately measure marketing ROI. Factoring ROI is important because not all companies get the same returns even if using the same software. The difference in ROI performance can be linked to software implementation maturity that spans four phases: traditional marketing, demand generation, integrated pipeline and revenue performance marketing.

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The ROI of Marketing Automation – Marketing Pilgrim