Experiential marketing events are an opportunity to get your potential customers to experience your product or service firsthand. A successful experiential marketing campaign requires several key strategies. First of all, you need to understand your brand. Then it’s important to ensure that your event message matches the marketing used in other mediums. Also remember that one event does not equal a campaign. Lastly it’s important to integrate social media from the start and to make sure that you pay attention to feedback.

Read the full article here:
How to Create a Winning Experiential Marketing Campaign – Huffington Post (blog)