To measure what’s popular, society only needs to look at what’s been googled. In fact, internet searching has become so popular the word google is becoming a verb in its own right. Of the 100 billion searches on google each month, only fifteen percent are new; that is, things no one has asked for before. By reviewing information about what people are looking for, entrepreneurs can look for ways to fill the gap and create new products and services.

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Marketing Memes Discover New Gaps And Opportunities