A new editorial is putting an emphasis on how important genuine content really can be. Some people might be thinking that they can improve their business by using different manipulative techniques. Many content producers should be placing a premium on maintaining the integrity of what they publish. They should avoid using deception or just outright lies to get their way. It will be better for the business in the long run if more publishers took this route.

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Op-Ed: Content marketing is not about manipulation, but about integrity – DigitalJournal.com