Social sites like are changing the way we plan and book travel. Consumers and travel related companies alike are turning to these social avenues for advice in where to go, how to get there, what to see and where to stay. Reviews and posts by others on social sites help people looking to travel remove some of the unknowns. Travel related industries are able to quickly respond to reviews and effectively reach their target audience with various offers. Its a win-win combination.

Read the full article here:
Travel marketing goes social – The Guardian