There is a conflict between the agency world of advertising and technology platforms. It is important to measure the input versus the output to determination how much of a conflict exist with these two contrasting worlds. The solution is the creation, distribution and publishing of the assets. Aggregate data also simpifies the marketing services companies and the technology platforms. Marketing clouds and d point vendors can cause havoc in the customer service functions of marketing and technological performance. The ability to ingest inputs and to share outputs to other systems is the most logical way to integrate marketing and technology.

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The Perplexing Marriage of Marketing Services Companies and Technology … – LinkedIn Today