The global boom in gaming—as many as 700 million people around the world game online now—is proving to be a boon to advertisers. The numbers are exciting: by 2015, as much as half the US population will be active mobile games, and they are an attractive demographic: 59% of mobile gamers earn more than $75,000/year. Even better, 83% of gamers are open to trading their attention in exchange for free gaming content, and they are more likely to click through.

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Family Gamers Are Boon For Advertisers – MediaPost Communications