Hear about a major problem in the industry “The Inernet of Things.” The internet of things (simple devices (like speed gauges) that are embedded everywhere and access the internet to give and receive feedback) needs to prove how they can be useful to the consumer before the consumer is willing to pay extra to purchase them. It’s easy to demonstrate to a business how such an item could save you money, but to the general consumer it’s trickier. Consumers won’t understand the internet of things until it becomes widespread, and it won’t become widespread until consumers buy it.

Read the full article here:
A major challenge for marketing the internet of things? Explaining why it has … – GigaOM