According to a study done by Edelman entitled Brand Share, 90% of consumers want to share something with brands, yet given any brand only 10% of consumers actually feel like they do. Consumers want to share in such things as: dialogue, experiences, goals, values, history, and product creation. The article then went on to cite the study’s discovery that the #1 way of sharing that builds the strongest relationship with the consumer is sharing history.

Read the full article here:
A Marketing Message From A Large Talking Rooster – Forbes