Facebook has been attempting to be taken more seriously within the advertising industry. To this end they have been developing a new market mix end model to accompany their simpler advertising options and their user hub. While the product is not yet live, it will be within 8 weeks and there is already a company successfully using the data it provides. Their newest model targets not only brands but also companies that sell other brands making it easier to keep advertising at the tip of your fingertips and within one company.

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Facebook developing marketing mix model solution for major retailers – Inside Facebook