With fall comes new tv shows. How do they get viewers? This year will see many new advertising gimmicks. “Lucky 7” is having a $100,000 drawing on the show. “We are Men” is launching new yogurt flavors that tie into the show. Other ideas include a “blood cleanse” linked to a vampire show, a new XBOX game and CBS is offering a contest where the winner receives a summer internship at CBS. Finally, one show will offer an extra-long ad, a 60 second commercial.

Read the full article here:
Fall TV’s Smartest Marketing Tactics – Variety