Marketing firms are feeling pressure to deliver value to their clients as more companies are bringing digital marketing work in-house. Companies have realized that they can handle many simple digital marketing tasks quicker and cheaper themselves. As this trend continues, marketing firms need to clarify how they deliver the most value. Focusing on initial, strategic branding may be a key answer. This allows them to deliver their strategic creative experience while allowing their clients to quickly handle day to day tactical work in-house.

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How Agencies Can Fend Off the Threat of Marketing Services Moving In-House – AdAge.com