This article aims to help marketers understand how to understand and reach the female demographic when it comes to sports, as women tend to consume sports slightly differently than men. Sports must appeal to female viewers as a social activity for the millennial generation. When this is the case, marketers aiming at a female demographic will be able to properly contextualize their products.

Read the full article here:
’13 Game Changers: Marketing Effectively To Women Through Sports – SportsBusiness Daily (subscription) (blog)