IBM’s Watson technology has already done wonders in Chess and Jeopardy, and is now moving on to other areas such as predicting the success of marketing campaigns and movie trailers. In addition, each field that Watson “conquers” makes it faster in future endeavors as never forgets facts, and learns new techniques for prediction with each new field. Amazing as it may seem, Watson can even identify sentiment, such as irony and sarcasm. This is a truly powerful tool to analyze market data.

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IBM’s Watson Set To Revolutionize Marketing – Forbes