Women are the most actively engaged group online, because of this female bloggers have a strong marketing influence online. In a survey, almost every female blogger said they would be interested in monetizing their blogs by working with brands, but less than 60% of them have been offered the chance to. Female bloggers are a great, almost-untapped “resource” when it comes to marketing.

Read the full article here:
Harnessing the marketing power of female bloggers: A reckoning force on social …