Up until now, advertising had a theory. Marketing had a one track mind when it came to reaching a broad spectrum of consumers: to tell a story that emotionally moves the viewer so that he or she will buy a product. And, basing their research on large areas that methodology seemed to work. However, things are changing. The goal is the same; however, the process by which statistics are determined has changed. Now,“data mining” is making it possible for marketers to get to an individual—just by observing and collecting data on a consumers personal likes and dislikes, behaviors, and consumption usage.

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Demographics are dead: the new, technical face of marketing – O’Reilly Radar