Mobile Gamification is the process of using elements of a game to achieve a desired result from consumers or employees. This type of marketing is on the rise globally. It is only expected to increase as smartphones are becoming more available and obtainable across the world. Marketers will have access to more people than ever before almost instantly. It is expected that at least 70% of Global 2000 companies will be using Mobile Gamification by the end of 2014.

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Playing To Win: Mobile Gamification Done Right – Business Insider