Although building a company from the ground up isn’t a simple task, with five must have tools any cloud startup can be a success. It’s important to have mailchimp, yesware, rapportive, traackr, and tweetreach. All of these tools are imperative for the success of a company. Each of these tools helps the new business person track where the sales are going and where the people are looking to buy.

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5 must-have marketing tools for the lean cloud startup – VentureBeat