The future of advertising is bright for any company which can adapt to the change in consumer behavior and new available marketing behavior. Traditional Advertising Agencies are struggling to meet the needs of corporations because they have been stuck on doing advertisement the same way it has been done for many years. The way for these advertisement agencies to succeed is to be able to understand all of the data that can be received through all of today’s technology. Once they understand that information, they must then be able to send out there message through various social media platforms to create an image for the product that they are selling. The traditional method of making a commercial and throwing it on the television is becoming obsolete.

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The Next Great Advertising Blip Is Just Around the Corner – AdAge.com