Mobile devices are becoming an essential part of a person?s life. By 2014, the number of mobile devices will surpass the global population according to a study by International Telecommunications Union. Entrepreneurs can take advantage of the increasing usage of mobile devices by creating a mobile version of their website, use texting features, and make interactive mobile newsletters. Customers can be influenced by using cloud-based programs that are mobile-friendly.

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Why Entrepreneurs Must Have a Mobile Marketing Strategy – Forbes