The City Index and The Trading Academy is an Apprentice-like Youtube series. Each week on this “TV-esque” show, a trader, with no previous experience would be eliminated. The producers of the show would also interview the traders and provided them with their own twitter feed. The show’s success hinges on the fact that it was able to encourage viewers to engage with their branded content.

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Content marketing case study: City Index and The Trading Academy – Econsultancy (blog)