To genuinely finish the narrative that one is an authentic Apple corporation user and thus deserving of the the Apple company identity, one must not only own and exhibit the Apple enterprise merchandise, but also take further steps and purchase the hottest upgrades, remain on top of the Apple organizational news flashes and Instagram photographs of themselves patiently waiting around in line outside the entrance doors of an Apple retail store on merchandise new releases.

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#MacWarped — The Apple Marketing Machine – Huffington Post