If you’re in to marketing towards the internet, you may want to read up on some basic tips to use over the coming fiscal year. The focus of the future will be on allowing influencers to contact audiences via social media messaging. This has been seen as a more authentic form of internet marketing. And as such, it has many companies scrambling to see how they can make the most of this new marketing trend.

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Marketing 2013: Reach the right influencers, avoid the echo chamber – ZDNet