Social Media Marketing is not as easy as the neighborhood kids make it look.

I meet people all the time and inevitably, there’s questions about social media marketing. What’s crazy is when you observe the body language of the person asking … and it instantly changes to a defeated look as they say and ask, “I have been trying to figure out this whole social media thing forever. What advice do you have?”

Before I answer their question, they hurriedly add something like “I try to post regularly, I’m guessing it’s not often enough … but I brought in a millennial intern to help a couple days a week, but still NOTHING! I think we are doing several things wrong but I don’t know what.”

FACT IS:
Many businesses use social media sporadically AND without a plan … so it’s no wonder why most businesses DO NOT achieve the benchmarks they expect.

Here are the first of 10 insane, but curable mistakes that businesses make with their social media …
and I’ll provide solutions to modify your process so you can get on track instantly.

MISTAKE 1. POSTING ALL PROMOTIONAL CONTENT
Buyers are NOT demanding you social sell them!
And I will give you a 100% guarantee that no one is waiting for your cold call. No one has ever said to themselves the moment they wake up in the morning,
“OMG, I really hope some salesperson calls me out of the blue today.”

While it’s true that you are spending time using social media tools to market your business and actually make sales, it is that constant social media sales bombarding behavior that will repel your audience from EVER getting close enough to buy from you.

There’s one exception:
you have a very well known brand that people will be attracted to socially just to buy, (i.e. Dunkin Donuts, Godiva chocolates, or DSW Shoes).

THE SOLUTION:
you have to build relationships using social media and prove to your audience that you are there to be helpful, to provide valuable resources to them … and yes,
eventually you hope to build enough “brand awareness” that they buy from you—once they LIKE you.

This tip will help you the next time you post …
We’re JC Marketing Communications 860.621.8866
www.jcmcom.com
and we’d like you to ALWAYS REMEMBER:

Your customer doesn’t need to understand your product, they just need to know you understand them.

It’s really simple—people don’t care what you know, until they know that you care.

Be on the lookout for the other nine tips in upcoming blog posts!